I’ll admit it: I’m probably somewhere in the running to becoming LinkedIn’s #1 Fan. I’ve even been known to call LinkedIn “my new best friend” from time to time. Why? In the professional world, LinkedIn can open up a wide range of opportunities. Whether you want to make new connections or just get your name out there, LinkedIn seems to be the best place to do it.

Let me start by saying that there are over 65 MILLION people on LinkedIn. That number includes job seekers, recruiters, hiring managers, executives and regular ol’ joe schmoe’s like me and you. There are tons, and tons, AND TONS of amazing professional opportunities and resources available on LinkedIn.

So, I’ve written this blog post and I dedicate it to all of you out there who may not know, or understand, the power behind a LinkedIn account in your job search. Whether you’re new to the site or a self-proclaimed LinkedIn aficionado, this post is for you.

I’ve compiled a list of my favorite features on LinkedIn that will immediately ease your job search by leaps and bounds, and how you can use them in your job hunt right away:

1. Answers: This is a forum where you can ask questions about any industry or subject and browse questions and answers that others have submitted. You can browse business-related questions from both your network and the greater LinkedIn network. If you want to try posting a question, start off by asking one related to your job search and see what answers you get!
2. Search: Want to be found by recruiters and hiring managers who are searching for people with the required skills, experience and qualifications listed for the jobs they need to fill? Then make sure you’ve created a keyword rich, well-developed profile! Take a moment to look over your resume and pick out keywords that will make your LinkedIn POP out to recruiters and hiring managers. Do you have any certifications? Include those as well. You can also look at other LinkedIn profiles of individuals in your industry for some ideas. What skills, talents and qualifications do they have listed?
3. Status Updates: Status updates go directly to each of your connections’ homepages. If you’re looking for a job, make it your status update! If you’ve done something great in your professional career, write a status update about it too! That way, your connections will have a clear understanding of what you’re looking for and what you’ve been doing lately in your professional career. You can also increase the impact of your status updates by syncing your LinkedIn and Twitter accounts.
4. Connections: On LinkedIn, anytime is a good time to build your network and the opportunities are endless. Try connecting with recruiters and hiring managers immediately after you speak with them so they’ll have you in their network. Stay in touch with former, valued and trusted colleagues for potential future employment relationships. Connecting with other members and building your network can help you increase your visibility, which could lead to several business and job opportunities down the line.
5. Groups: Joining groups on LinkedIn gives you access to view job postings, ask questions, form a dialogue with other group members, etc. Groups can be a powerful medium to find peers in your respective industries that you’d like to network with. Why is this helpful? Not only is it free, but also effective – you’ll get responses from members of the group who already share a similar interest or background element with you. Keep in mind, your messages on these groups can lead to hundreds and thousands of potential opportunities! Find relevant groups to network, including industry-related, local, job seeking/career-related, alumni and recruiting/staffing groups.
6. Inbox/Messaging: I work in the marketing department at my company and I’ll tell you, I get at least a few messages a week from job seekers who ask about positions with our company. What do I do next? I point them in the best direction possible and I let our recruiters know they reached out to me. How is this helpful to the job seeker? If I tell a recruiter someone has contacted me about a job opening, I’ve planted the seed. A recruiter would much rather offer a position to someone who is genuinely interested in the job and shows a little extra initiative. And in today’s economy, you SHOULD be showing some sort of initiative. Getting a job isn’t easy, and if you’re not willing to put in the extra effort, there are thousands of job seekers out there who are.
7. People You May Know: “People you may know” helps you discover potential professional relationships that may be right under your nose! LinkedIn makes it really easy to do this. According to the LinkedIn blog, staying in touch with your current contacts and reconnecting with old or lost ones is a critical part of establishing your professional identity and “People you may know” is a powerful way to find those connections. You can even break down the connections further into a list of people you may know by companies and schools. Make it a habit to page through all of your suggestions on the landing page, and quickly filter them by company or school. If you decide to connect, you may want to add a personal note referencing your history with the contact.
8. Follow companies: LinkedIn recently launched a “follow companies” option, which allows you to keep track of key developments at companies that interest you. This feature allows you to stay in the loop on the latest updates, potential business opportunities and job opportunities by following companies you like. You can even personalize the volume of updates you receive and determine the type, frequency and format of updates for the companies you are following.

So now that you’ve got this list of great LinkedIn features that can make a world of a difference in your job search – use them! The truth is, if you ain’t using LinkedIn for all it’s worth, you ain’t making the most of that job hunt of yours, my friend.

If you want to learn more about what you can do with your LinkedIn profile, you can also check out a nice little one page LinkedIn tutorial we’ve included in our online Job Seeker’s Guide. It’s free and you can get a copy of it here.