A few weeks ago, I read an article on Mashable that broke down the revamps and additions to existing LinkedIn groups. I was very excited to read about the updates, but what caught my attention was something that actually wasn’t so new to these groups.
According to the article, “You may not know this, but the business social network actually gives you the option to ‘follow’ individuals if you want to see what they’re saying in different groups, but aren’t his or her connection.”
If you’ve read my previous post on LinkedIn, you already know that I am a huge fan of the site (yes, I really am). That being said, the idea of knowing I could be followed by a complete stranger – my every comment instantly shared with them at just the click of a button – made me a little uncomfortable. Could someone that I don’t even know really click on one follow button and instantly receive notifications for my every post within our shared groups? Without even giving me any sort of notification about their follow??

Some of you may be wondering, what is the follow button? Where can you find it? To give you a little breakdown: the follow feature was released in late 2009 and it allows users to quickly find the contributions made by fellow group members they “value.” When you post something on a LinkedIn group, a follow button is added right under your photo. If someone would like to keep track of your comments within your shared groups, they simply have to click that follow button. From there, they receive updates with your latest group comments and what’s more, they can sign up for e-mail notifications of the comments you post.
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