Our last post taught you what should be in your resume; this time we focus on the layout of that resume.

In these changing times, your resume has to stand out and fit all manner of medium (meaning it has to look good printed, as well within email and on various websites). So, how do you ensure that yours stands out amongst all others? Take a look at any newspaper for direction. Not only do they have to fit all mediums, they now have to compete with blogs, opinions and keep both readers and advertisers happy on a daily basis.

First thing you should notice on the newspaper is the layout. I can take one quick look and know where to find what I need. Make sure your resume is clean and easy to navigate. It may be fun to create a funky resume, but don’t go too far – if you’re not a graphic designer, you could be asking your reader to work too hard to find your information.

The most important spot on any resume is the top left corner. We read pages, regardless of website or printed piece, from top to bottom and left to right. The top left spot on a newspaper usually includes the company logo and should showcase the most important piece of your resume: your contact information. When I am scanning resumes, I always look at contact info first to see if the person is located in the correct area (more often than not, I want somebody to start immediately, so I can’t consider someone looking to relocate). Don’t use fancy fonts for your name or address (Georgia is always a good choice, easy to read and available on all computers). Again, unless you are showcasing design skills, make reading the resume as simple as possible.
The second most important spot is the rest of the top bar. This should house your objective. Hopefully you know which specific job you are applying for, so you should tailor this one sentence to that job and answer the question, “Why are you the best fit for this job?” If you are posting to a site and not for one particular job, answer that question about your ideal job.

Next, the actual content. When journalists write they use the inverted pyramid, meaning the most important information is at the top with more minor, more detailed information at the bottom. This way, editors and readers can understand the entire story from the first few sentences. Below your objective and contact information, your qualifications are next on the list of importance. Start with your most recent job and work your way backwards. If you are fresh out of college, use any positions you may have had on student government, campus newspaper or within your fraternity. Try to show how this has enhanced your education. Did you win any awards, learn organizational skills, did you have to stick to strict deadlines or come up with fresh ideas? Put this info here.

The next thing I like to put actually steps away from the newspaper layout. Put your additional info next: any volunteer work, community groups, any articles printed. The reason I put it here is habit. It’s habit to expect a newspaper’s contact information in the footnotes and it’s habit to expect education to be at the bottom of a resume. There’s a good chance that a reader will read the top of your resume and then skim to the bottom to see your education.

So, last on the list is your education and any awards or accolades (restate them if you have them in the detail of your previous jobs). Start with the highest level.

Thinking of your resume like a journalist might think of an article or an editor might think of the newspaper puts you in that competitive mindset, which in these tough times you need. To get the job you want, your resume is your lead story – make it easy to read, interesting and intriguing.

Stay tuned, next we will discuss how to Search Engine Optimize your resume.

Regular old resumes appear to be for the birds these days. According to Colorado Tech University, the resume you choose needs to include your social networking savvy as well as your standard experience. Their own infographic walks a resume writer through the necessary steps:

On Monday morning, I woke up to a text message from a close friend who made me feel as if I were the Rachel Zoe of the business fashion world. She asked, “If you wear a black skirt to an interview, do you have to wear a black blazer with it?” I thought my eyes were fooling me (I’m not necessarily known as the most fashionable of the bunch), so I rubbed them a bit and yes, the words were still there… at 7:30 in the morning on a vacation day. Turns out, my friend was doing some Labor Day shopping (both online and in stores) for a job interview coming up during the week. I guess I have to say I was flattered that she (also my elder) was coming to me for career wardrobe advice. I know this question may seem silly to some of you, but I’m curious to know… is it something you can say you’ve actually considered? I like to tell myself I know every single “do” and “don’t’” for interview and career attire, but the truth is, there are still some things I’ve never even really thought about (this scenario being one of those things).

It’s been said time and time again that carefully constructing the perfect interview outfit is worth the effort because it can be a deciding factor in whether or not you land the job. In fact, appearance isn’t just critical to first impressions during interviewing, it’s also important throughout your entire career! For example, have you ever noticed people dress up a little more at networking events or social events after work hours? That’s because they recognize that what you wear can be what defines you when you first meet new people (similar to that of an interview), so you need to make the best first impression possible. It’s just the plain truth. Once you recognize this (if you haven’t already), you may find that your career could be suffering a closet crisis and now is the time to get help!

Going back to the original story at hand… I thought to myself, well, can you wear a different a blazer and bottom that don’t match? Honestly, many of us out there probably can’t rattle off a list of exact dress-code rules for job interviews and your career other than just knowing the everlasting rule that you need to dress “professional.”

It seems that we all might have our own slightly different perceptions of what’s considered the “right” thing to wear to a job interview. So how can you play it safe? I did some research and I’ve compiled a list of rules that are generally accepted as what to wear and what not to wear to a job interview and throughout your career (including the answer to the suit question!). Take a look below, you may actually find some you didn’t know about.

For women:

1. Bring a basic handbag in neutral or dark color.
2. Wear neutral hose with a skirt! Do not go bare legged in a skirt.
3. Use appropriate accessories such as small classic styled earrings, a thin necklace or strand of pearls, no more than one ring per hand. No tongue, nose or eyebrow pierced jewelry. Avoid noisy or chunky jewelry as it could be considered distracting.
4. Don’t put on too much makeup.
5. Avoid sleeveless tops and dresses as well as skirts that are too short (above the knee).
6. Leave the heavy perfume at home and stick to body splash or small dabs of regular perfume.
7. Make sure to wear close toed heels. Do not show up in open toe shoes, flip flops or sandals!
8. Make sure that the hairstyle you choose holds back any stray hairs from falling on your face. You do not want to play with your hair or have to touch it very much while speaking about yourself.
9. Avoid anything ruffled, frilly or lacy, along with accessories on shirts in the form of extra buttons or bows. You want to be classy, not cute.

For men:

1. Polish or clean your shoes – no scuff marks.

1. Be careful with cologne and aftershave! Most likely, your interview will take place in a small interviewing room with just yourself and the interviewer. You may want to consider using none at all.
2. Remember to trim your facial hair! If worn, it should be well-groomed. Observe men in your industry if you are unsure what’s appropriate.
3. Hair should be clean and well kept. Shorter hair is generally considered to be favorable.
   1. Do not wear too much jewelry. No more than one ring per hand. Wear a watch with a leather or metal band. If you wear cuff links, choose a classic style.

For both:

1. Stick to basic, conservative colors and fabric: Navy, dark gray and black work for suit colors. Button down shirts and blouses should be reserved to basic colors, avoid patterns. Wool and wool blends are generally the best fabrics in all seasons. Avoid acetate / rayon blends. Remember that simple, classic styles will save you money in the long run because they never go out of style.
2. If you are on a budget and cannot afford to buy a new suit, take your existing suits or expensive items to a tailor and have them update the buttons, sleeves or hemlines for you.
3. Manicured nails are a must. If you are a woman, make sure nail color is neutral in tone and not chipped. French manicures are also okay. If you are a man, make sure your fingernails are clean.
4. Avoid looking too trendy or wearing in-your-face designer labels. Just because it looks good on the runway doesn’t mean it’ll get you the job.
5. Make sure your attire fits you well. If it’s too big, you may look frumpy. If it’s too tight, you will feel uncomfortable and it may very well show during your interview.
6. If you want to show your personality, make sure you do it in a subtle way. Some examples include adding a scarf or colored tie with your outfit.
7. 7. Pieces of a suit should match – this is always the best and safest choice.
8. When it comes to wearing a belt, make sure to match it with your shoes.
9. Brush your teeth and gargle just before the interview and be sure to bring mints over gum. If you are a smoker, try not to smoke at least 2 hours before the interview.
10. Portfolios and briefcases: A small leather briefcase or portfolio is recommended to carry your résumé, references, a small notebook or other pertinent documents.
11. Avoid wrinkles by getting your attire pressed a few days in advance. Another way to avoid wrinkles would be hanging your jacket on a hanger in your car instead of wearing it while driving.

As a final piece of advice, if you ever find yourself in doubt about what to wear, I suggest you follow a tried and true rule which never fails: it is always better to be overdressed than underdressed.

By Phil Rosenberg

Most job seekers leave their recommendations up to chance when careful planning can help you tell the most important parts of your story to a potential employer.

The extent of most candidates’ reference planning stops at asking prior bosses, peers and clients to give a reference. While it’s polite to ask your reference first, it’s just not enough.

Do you know exactly what the reference is going to say to a potential employer? Since this is something you can control, why leave it up to chance?

Why Manage References?

Most candidates leave the content of their references up to chance because they don’t know what their references are saying… placing their faith that it will be something “positive.”

Just because a reference is positive, doesn’t mean it provides the help (or the right type of help) that you may need.

1. ”Positive” references come in many flavors: Will your reference give you just an OK ref, a good ref, or a truly great reference? The difference between these types of “positive” references can be communicated by tone, pacing, enthusiasm, and word choice. Do you know how “positive” of a reference you are being given (may not correlate to the positive reviews you got)?
2. References each tell a part of your story: A “positive” reference may naturally talk about the same aspect of your performance as the rest of your references. On one hand, it’s nice that everyone says the same thing, but it limits the outside corroboration that references provide your personal story. You’re typically better represented if each reference focuses on a different skill that you bring to an employer. Often the references you choose truly want to help, but don’t know what to say that will help you.
3. Reference doesn’t know what’s important to the company: Will your reference choose to talk about what a great team player you were, not realizing you are interviewing for a role where individual contribution is more important than collaboration? Will your well-meaning reference talk about the great job you did as a generalist, when your prospective employer is looking for specific subject matter expertise?

Most candidates leave these types of issues with references up to chance. Since there is so much out of your control in job search, isn’t it in a candidate’s best interest to actively manage the things they can control?

Now that you realize some of the risks of unmanaged references, let’s talk about how to manage your references.

How to manage references:

Managing references can be uncomfortable for many candidates. After all, many of your references are people you used to work for, and who are doing you a favor.

How can you manage your references, without feeling like (or appearing like) you’re telling your former boss what to do?

1. When you ask for the reference: Ask on the phone or in person, not through email. Have a conversation, explain your situation, ask for their advice. Chances are the people you are asking to serve as a reference were at one time mentoring you and taking an active interest in your career. Towards the end of the conversation, after they have agreed to serve as your reference, also ask your reference if they would be so kind as to focus on specific accomplishments or skills you exhibited when you worked for them. This not only serves as a reminder (it may have been a while since you were a direct report), you can also let them know that you have other references covering different areas of your experience.
2. Follow up before each anticipated hiring manager call: When you expect that a specific company will call for a reference, make a call to your reference (an email is acceptable here) reminding them that they agreed to be a reference. Make sure they are available (not out of town), and give them a heads up (so they will know the employer call isn’t a sales call). Take the opportunity here to suggest the reference can help you by fine tuning the message – mention that the company is looking for ways to cut costs, so mentioning some of the process improvement projects that you led and the savings you generated would be a big help.
3. Don’t try to put words into your ref’s mouth: Suggesting topics and areas of hiring manager interest is OK, scripting words for the reference is not. Telling your reference exactly what you want them to say can have unfortunate results – if it comes across as scripted or unnatural to the employer, recruiter, or HR staff, the reference (and therefore you) can lose credibility. Worse, a reference may resent this or may feel it’s unethical, potentially alienating an ally.
4. Make sure you know how they answer the most important question: “If you had a need for someone with X’s skills, would you hire them again?”

By the time an employer or recruiter calls your references, you are being seriously considered for a position, often a finalist… or THE finalist. References that unknowingly change the employer’s perception of you can kill your chances for the job – even if your reference had the best of intentions.

By knowing what your references are likely to say and offering hints of what an employer is seeking can help you guarantee that you’re getting the maximum help from your references.

Do you know exactly what your references are saying about you?

About the author: Phil Rosenberg is President of reCareered, a career coaching service and website.  Phil runs the Career Change Central group, one of Linkedins largest groups for job seekers.  An active blogger about social media and career change, Phil’s articles have been republished by Business Week, The Wall Street Journal, AOL, FastCompany, CIO, ZDnet, The Examiner and the leading job/career/recruiting sites.  Phil can be contacted at phil.reCareered@gmail.com.

Ah, summer, what power you have to make us suffer and like it.”

–Russell Baker, American journalist and humorist

Monday marked the official start of the summer and while most of us may be concerned with losing a few extra pounds around our midsection or toning up our pecks before hitting the shores this season, this might not be the only shaping up that needs to happen.

This summer, treat your resume like you do your bathing suit bod and you will find much more ease with your job search! You may want to evaluate your current situation and determine the best strategy to boost your chances of getting a call back. Depending on where you stand, you may find yourself bulking up, slimming down or simply just toning up your resume a bit over the summer:

Need to bulk up: Is your resume looking a little bare? Need to beef it up? If you need to add to your resume, you may want to consider doing some volunteer work at local charities, alumni associations, community groups, professional interest groups, etc.

Volunteer work gives you a chance to gain important workplace skills and some extra experience. You can take it a step further by getting involved on the leadership level of an organization! Consider an elected or appointed position, the Board of Directors or possibly acting as a community advocate. Getting involved in higher levels of volunteer-based organizations will not only show you are self-motivated but will also let potential employers get to know a little more about what your passions are. Not to mention that volunteering can also lead to good job references and loads of networking opportunities.

Another way you can bulk up your resume would be taking additional courses and certifications. They may require a bit of a time commitment but you’ll be able to attend them at most local community colleges and educational facilities. Listing additional courses and certifications on your resume show you have some initiative, something all employers are looking for in potential employees.

Slim Down: Feel like you’ve got too much weight carried around on your resume? Is it bogging you down? Slimming down your resume may be just the trick, but it can be hard to do. We’ve all felt the need to include as much as possible on our resume, but in fact, you may end up jeopardizing your chances by including too much. The most important thing you can do on your resume is to have clearly described your skills and strengths. If you’ve done this and get asked in for an interview, feel free to go in depth at that time. So make sure you trim the fat. Avoid long lists of duties for jobs you’ve held and keep it to the facts that emphasize your accomplishments and successes. The most important thing you can do to keep a lean, mean resume is to keep it straight forward and concise.

As a rule of thumb for your resume, try to remember that less can actually be more!

Side note: If you are a more experienced job seeker and need to trim down your resume, a good way to do this (as well as prevent any possible age discrimination) could be leaving off the year you graduated from college. You may also leave off older work experience as well.

Just a little tone up: Some of you may only need a few touch-up revisions to your resume. If this is you, congratulations on winning half the battle! As you tone up your resume, you’ll want to make sure to look over your resume for keywords. These keywords will be crucial in grabbing a hiring manager’s and recruiter’s eye. If you want to spark up interest, you’ll want to make sure you’ve got keywords scattered throughout your resume. Take a look at job postings in your field to determine some of the common keywords that you should include in your resume. If you find a job you’d like to apply for and the posting lists certain skills that are required to apply, make sure you include those on your resume, too (as long as they are valid, of course).  You may also want to consider adding a brief “special skills” section in addition to employment history. This can be a collection of the words that best summarize your experience and skills. Lastly, if you’ve trained and worked with certain computer programs (for ex. Adobe Photoshop or Microsoft Excel), particularly if it’s unique and/or relevant to your profession, make sure you detail them as well.

Follow these tips and you’ll find yourself ready to beat the summer heat and feel your best throughout your entire job seeking process!

Sources:

Want to land an interview? Bulk up your resume with keywords! – ExecuSearch group

How to bulk up your resume – ehow

Opportunities to add keywords to your resume – Quintessential Resume Resumes and Cover Letters Tips