StormStaff

It’s tough to give criticism and even tougher to take it, but unfortunately it happens to the best of us.

Giving criticism can be difficult because you want to make sure that your message is received loud and clear, but you also don’t want that message to create animosity. Personally, I would avoid using the term, “don’t take it personally.” I don’t know how someone can be expected to put their heart into their work, but not take it personally. Let’s be honest, we spend more time here than anywhere else. Work is personal.

Avoid using pronouns.
Wrong: “The font you chose for the ad makes the product seem cheap”
Right: “Using a font that is less bubbly would portray the product as more luxurious.”

Focus on repairing the problem and, if possible, explain why.
Wrong: “We never use images from Google images”
Right: “Google images are often copyrighted, so we use stock images from iStockphoto. Otherwise, we could be sued for stealing someone else’s images.”

Avoid using questions. For one thing, this isn’t a discussion and if it becomes one, it’s more likely to create animosity. For another thing, you should be clear on the correct way.
Wrong: “Do you think it would be better if orange was used in the logo?”
Right: “Brighter logos are always better for this industry because it portrays a summery vibe.”

Move quickly. Be quick to point out the error, what you would prefer to happen in future and then let it go. Don’t bring other factors into the mix. Be succinct.
Wrong: “Listen, in the past, you and I have talked about sending out emails on Friday and I said not to do that. Last week you sent out an email on Friday once again. I don’t know if there is something in your ears, or maybe you had a momentary lapse of reason, but they should go out on Mondays…. “
Right: “Emails should only go out on Friday. Please make sure it happens this way from now on.”

If you should find yourself making a mistake and saying something you shouldn’t, or leading the conversation in a bad direction. Stop, apologize for not being succinct, and get back on track. Giving criticism can be tough, but getting it over and done with quickly and following these tips will allow everyone to move on quickly, and hopefully with best foot forward.

Taking criticism can be even tougher. Stay tuned for our next install that will teach you how to take criticism and build upon it.