When it comes to networking, going out there and meeting other professionals may play a big part, but it’s actually maintaining and keeping track of those contacts that will be most important thing you can do. Whether you are already employed or looking for a job, you never really know when someone in your network may actually prove to be the next MVP on your career path. That’s why it is so important to keep track of your contacts, even when you don’t need anything and aren’t looking for a new job. How can you keep track of these valuable network connections?

A good way to manage your network and keep in contact is to send periodic messages to each individual on a regular basis. To make this easier, you may want to set a goal of sending a few messages to a small number of individuals each week. These messages can be rather simple – maybe just a “hello, how are you?” or a link to an article that reminds you of them. These small notes can go a long way and will make world of a difference in the long run.

Social and business networking sites such as LinkedIn are good ways to find old connections and make new ones, as well. In recent months, LinkedIn has seen a huge increase in membership as more and more professionals jump on the site in hopes of building up their networks. Using LinkedIn can help make the challenge of creating and managing your network much easier, so consider getting a LinkedIn account if you don’t have one already (we have a great introductory post on LinkedIn and all of its features here).

More often than not, individuals lose touch of their networks because they don’t feel a “need” to keep in touch or don’t think they have the time. Later down the line, however, these same individuals may find that they need a network for a number of reasons, but haven’t maintained one. Once you’ve lost communication with your network, it can be a challenge to reconnect. This is one reason it is so important to build it up while you are still employed and keep track of it. But what happens if you’ve already lost touch with your network? Is there any way to regain your relationships? How can you rekindle the connections you established before?

A few weeks ago, I read an article on Mashable that broke down the revamps and additions to existing LinkedIn groups. I was very excited to read about the updates, but what caught my attention was something that actually wasn’t so new to these groups.

According to the article, “You may not know this, but the business social network actually gives you the option to ‘follow’ individuals if you want to see what they’re saying in different groups, but aren’t his or her connection.”

If you’ve read my previous post on LinkedIn, you already know that I am a huge fan of the site (yes, I really am). That being said, the idea of knowing I could be followed by a complete stranger – my every comment instantly shared with them at just the click of a button – made me a little uncomfortable. Could someone that I don’t even know really click on one follow button and instantly receive notifications for my every post within our shared groups? Without even giving me any sort of notification about their follow??

Some of you may be wondering, what is the follow button? Where can you find it? To give you a little breakdown: the follow feature was released in late 2009 and it allows users to quickly find the contributions made by fellow group members they “value.” When you post something on a LinkedIn group, a follow button is added right under your photo. If someone would like to keep track of your comments within your shared groups, they simply have to click that follow button. From there, they receive updates with your latest group comments and what’s more, they can sign up for e-mail notifications of the comments you post.

I’ll admit it: I’m probably somewhere in the running to becoming LinkedIn’s #1 Fan. I’ve even been known to call LinkedIn “my new best friend” from time to time. Why? In the professional world, LinkedIn can open up a wide range of opportunities. Whether you want to make new connections or just get your name out there, LinkedIn seems to be the best place to do it.

Let me start by saying that there are over 65 MILLION people on LinkedIn. That number includes job seekers, recruiters, hiring managers, executives and regular ol’ joe schmoe’s like me and you. There are tons, and tons, AND TONS of amazing professional opportunities and resources available on LinkedIn.

So, I’ve written this blog post and I dedicate it to all of you out there who may not know, or understand, the power behind a LinkedIn account in your job search. Whether you’re new to the site or a self-proclaimed LinkedIn aficionado, this post is for you.