Our last post taught you what should be in your resume; this time we focus on the layout of that resume.

In these changing times, your resume has to stand out and fit all manner of medium (meaning it has to look good printed, as well within email and on various websites). So, how do you ensure that yours stands out amongst all others? Take a look at any newspaper for direction. Not only do they have to fit all mediums, they now have to compete with blogs, opinions and keep both readers and advertisers happy on a daily basis.

First thing you should notice on the newspaper is the layout. I can take one quick look and know where to find what I need. Make sure your resume is clean and easy to navigate. It may be fun to create a funky resume, but don’t go too far – if you’re not a graphic designer, you could be asking your reader to work too hard to find your information.

The most important spot on any resume is the top left corner. We read pages, regardless of website or printed piece, from top to bottom and left to right. The top left spot on a newspaper usually includes the company logo and should showcase the most important piece of your resume: your contact information. When I am scanning resumes, I always look at contact info first to see if the person is located in the correct area (more often than not, I want somebody to start immediately, so I can’t consider someone looking to relocate). Don’t use fancy fonts for your name or address (Georgia is always a good choice, easy to read and available on all computers). Again, unless you are showcasing design skills, make reading the resume as simple as possible.
The second most important spot is the rest of the top bar. This should house your objective. Hopefully you know which specific job you are applying for, so you should tailor this one sentence to that job and answer the question, “Why are you the best fit for this job?” If you are posting to a site and not for one particular job, answer that question about your ideal job.

Next, the actual content. When journalists write they use the inverted pyramid, meaning the most important information is at the top with more minor, more detailed information at the bottom. This way, editors and readers can understand the entire story from the first few sentences. Below your objective and contact information, your qualifications are next on the list of importance. Start with your most recent job and work your way backwards. If you are fresh out of college, use any positions you may have had on student government, campus newspaper or within your fraternity. Try to show how this has enhanced your education. Did you win any awards, learn organizational skills, did you have to stick to strict deadlines or come up with fresh ideas? Put this info here.

The next thing I like to put actually steps away from the newspaper layout. Put your additional info next: any volunteer work, community groups, any articles printed. The reason I put it here is habit. It’s habit to expect a newspaper’s contact information in the footnotes and it’s habit to expect education to be at the bottom of a resume. There’s a good chance that a reader will read the top of your resume and then skim to the bottom to see your education.

So, last on the list is your education and any awards or accolades (restate them if you have them in the detail of your previous jobs). Start with the highest level.

Thinking of your resume like a journalist might think of an article or an editor might think of the newspaper puts you in that competitive mindset, which in these tough times you need. To get the job you want, your resume is your lead story – make it easy to read, interesting and intriguing.

Stay tuned, next we will discuss how to Search Engine Optimize your resume.

Regular old resumes appear to be for the birds these days. According to Colorado Tech University, the resume you choose needs to include your social networking savvy as well as your standard experience. Their own infographic walks a resume writer through the necessary steps:

I’ve often heard that interviews are won or lost in the first five minutes. In the last week I have conducted a slew of interviews for an entry-level communications specialist. The position requires excellent communication skills, both written and verbal, organizational skills, a strong “get it done” attitude, and a journalism or public relations background. I can honestly confirm that, while the job may not be given, the job is often lost in the first five minutes.

You already know that you need to arrive on time, dress professionally and give a firm handshake, but did you know that the way you present your resume matters? I recently watched as one candidate spent several minutes looking through a stack of papers for what was a dog-eared copy of her resume and list of references. Note that organizational skills were integral for this job.

Another thing that will lose an interview is showing a lack of confidence, so act confident, even if you’re not.*
How?
Watch your body language. Sit up straight, don’t fidget and maintain eye contact.
Don’t be afraid of silence. This is difficult, but it’s the easiest way to trip someone up; just ask lawyers or journalists!

One that some people may not think about is showing that you take direction well. You may think that you need to prove you can take control, but there is a level of respect that should be adhered to within an interview.  Let the interviewer lead the interview. I once interviewed a graphic designer that brought his laptop to show some of his sites. What transpired next was twenty minutes of him leading me around the Internet. I didn’t want to be rude as he was clearly excited about his work, but it was unnecessary and I felt he lacked focus as a result.

Do your research. I’ll never forget asking a candidate, “What do you know about StormStaff?” and the response was, “Well, I was hoping you could tell me more about StormStaff. What is it that you guys do?”  Clearly the journalism skills haven’t led her to research us! Plus, how passionate could she possibly be if she doesn’t know what we do?

If you need further interview help, download our Interviewing Tips Whitepaper

* When acting confident, don’t act cocky. It’s ok to admit if you haven’t done something that may be expected of you, but are a fast learner and excited to take on new challenges.

At the most basic level, an interview is a conversation to decide if a candidate can be a potential fit within a company, both technically and culturally. Most studies show that 60% of hiring decisions are based on “soft skills” and the perceived notion of “how the fit” would be in the group. This creates a lot of thought provoking considerations, to say the least. Let’s consider this “fit” factor:

- How you dress
- Body language
- How much you’ve prepared
- Smile
- Communication (how questions will be addressed)
- The follow up

Thinking about all the components that go into each of the following can frankly get overwhelming… right? Okay, slow down, don’t start fretting here… let’s think about the biggest, and in my opinion, the most important component: communication!

If we go back to the first part of this post for a minute, we’ll remind ourselves that an interview is basically a conversation. Therefore, how we answer questions and communicate greatly affects the outcome of the interview. So, let’s dig down in the weeds and I’ll give you some helpful tips!

THE TENNIS MATCH

Think of the interview as a tennis match.  The manager “serves” the question and you “volley” it right back over the net… don’t hit it out! A good “volley” involves being accurate and answering questions in a positive light to stay in the “match.”  Let’s go over some examples:

INTERVIEWER: “Have you ever been to the moon?”

Hmm… most people would say, “No, no, I have not!”   Here is the reality: You just hit the tennis ball out of bounds! We never want to answer a question with a simple “NO I have not.” Why, may you ask? It creates a negative response and is not building on your communication.  We want to make sure we are having a CONVERSATION, not an inquisition.  So, in a conversation you probably would want to “get the ball back over the net” and keep the flow.

You could say, “No, I have not been to the moon, have you?” or “No, I have not been to the moon, why do you ask?” or “No, I have not been to the moon, is that a requirement of the job?”  All of these examples get the person on the other side of the desk back into a conversation while avoiding the basic yes/no.

INTERVIEWER: “Have you ever managed a team greater than 12 people?”

Well, let’s say you have not and only managed a group of six people in your last job.  We must use this opportunity to sell ourselves and prove how something that could be perceived as “unqualified” can actually fall into “qualified.”

Instead of no, you could say, “Actually, I had the pleasure of managing six very talented individuals over the last three years. Of which, at least two of my employees each year were promoted into new roles within the organization.  Although I have not managed a team of 12 or greater, I know that leadership is about building teams and from my track record, I build great teams that outperform the rest.”

Do you see the difference by simply changing the way you phrase your answers to questions? These are only a few examples of how you can handle questions and turn negatives into positives at your next interview!

About the Author:

Brian Brown is the Chief Delivery Officer of SkillStorm. With more than 13 years of experience in the Information Technology, Technical Services, Government Contracting, Accounting, Financial and Administrative sectors, Brown is responsible for candidate relations companywide and oversees the SkillStorm Program for Extreme Educational Development, known as SPEED, a highly competitive six-week sales training program targeted towards recent college graduates entering the job market. Trainees that successfully complete the intense training course are offered full-time recruiting positions with SkillStorm. Brown is based out of the San Diego office.

This year has been quite eventful. We’ve seen the economy plummet, then rise some, then fall and then rise some more. We’ve seen friends and colleagues get hired, then get fired, then get re-hired… or something like that. A tumultuous economic and hiring landscape has left everyone crossing their fingers, but one thing is for certain: it’s going to get better in 2011.

It’s also that time of year where many of us start thinking of New Year’s resolutions… maybe the goal is to lose weight, get involved in the community, make amends with an old enemy or be more compassionate. Whatever the list of resolutions includes, the common factor is usually to improve ourselves and part of that improvement includes considering your professional and career goals as well. Do you want to improve or change your career in 2011?

The first step to making career improvements in the New Year is to set aside some time to do research. Basically, find out who is hiring and who is firing. Look at which companies are seeing growth and which companies are downsizing. Knowing this information can be key to finding professional opportunities and change. A great way to get this kind of inside information would be talking to a recruiter. Part of a recruiter’s job is to do research every day. What kind of research? Recruiters need to understand the economic and hiring landscape better than any candidate out there. With the research and knowledge that they attain, they can then provide their candidates with the best opportunities available. Recruiters also work firsthand with clients and know which organizations and industries are the ones hiring and which aren’t. They also know what hiring managers are looking for and what they aren’t looking for. All of this information is like a recruiter’s bread and butter, so why not go to someone who can provide you expert advice on getting yourself on the better career path?

Second, take some time for self-reflection. Look at your career as a whole. Look at your career in 2010. What did you do right? What did you do wrong? Being able to assess your strengths and weaknesses is a step to bettering yourself professionally. This will help you assess the best options for your career in 2011 and beyond.

Here’s a big step to follow: be proactive! If you want anything in life, you’ve got to put in some work. And if you put in a little extra effort, well, you’ve got the right idea. You want a certain job and think it’s out of reach? Well, put it in arms length by being proactive! Find out who the decision makers are, ask recruiters to help you, learn all that you can about the organization you want to work at and become an expert at their industry and what they do. If you do this, I guarantee that you’ll have a major advantage over other job seekers who simply send in a resume and never even follow up.

Last of all and probably most important, you need to use the help of the network you’ve created in 2010 for your career moves in 2011! People in your network include former colleagues, recruiters, friends, family and other professionals you have met. Use these individuals as your pipeline for new opportunities – don’t be afraid to ask them questions! They may know of several great job opportunities right within your reach and can also offer insights on other opportunities for career growth.

Also, don’t forget that you can always check out our job board for our latest job openings across the country! If you’d like to speak with a SkillStorm recruiter, visit our website or check out our LinkedIn group and post your questions and comments! Have a great New Year and we’ll see you in 2011!

Did you know Americans spend nearly a quarter of their time online frequenting social networking sites and blogs? It is apparent that these sites have streamlined into all parts of life, including the workplace. More and more employers are turning to these sites for help in the hiring process, forever changing the face of the working world.

This whitepaper will address how employers use these sites to obtain a more well-rounded view of job candidates, the effects of social networks on the current workplace, concerns associated with the use of social networking sites for both employers and employees alike and tips on how job candidates can make their online profiles employer-friendly.

For your copy of the whitepaper, click here.

Changing careers can be a tough decision. Sometimes, it isn’t even a decision at all. If you are considering a career change, by choice or because of unemployment, take a moment to stop, sit down and begin to imagine your ideal “Plan B” career. What do you see?

Here are tips that can help you stop feeling trapped by your current situation and start thinking about change:

• Evaluate your current job satisfaction. Think about the content of your work. Also think about where you work and who you work with. Who are the people with whom you’d like to surround yourself? Is your current situation where you want to be? What direction do you want to go in?

• Think about your interests, values and skills. What are some of your previous successes? What volunteer work, projects and jobs have you enjoyed in the past? What drives you? Consider your core values and the kind of career that would address these values.

• Look into self-improvement and personal growth activities. You may want to consider educational opportunities such as evening courses or weekend seminars. Consider joining professional groups and organizations for professional growth and valuable insight. How will these help you achieve your career success?

• Discover alternative roles that would be of interest within your industry. Do some research on career and job options by using resources that are available to you. If you find yourself having difficulties with your job search, consider using the services available to you.

If you are motivated by change and professional growth, companies such as ours have staffing managers that can help take the pressure off of your job search and make the transition easier! Call your local recruiter for more information.

When it comes to networking, going out there and meeting other professionals may play a big part, but it’s actually maintaining and keeping track of those contacts that will be most important thing you can do. Whether you are already employed or looking for a job, you never really know when someone in your network may actually prove to be the next MVP on your career path. That’s why it is so important to keep track of your contacts, even when you don’t need anything and aren’t looking for a new job. How can you keep track of these valuable network connections?

A good way to manage your network and keep in contact is to send periodic messages to each individual on a regular basis. To make this easier, you may want to set a goal of sending a few messages to a small number of individuals each week. These messages can be rather simple – maybe just a “hello, how are you?” or a link to an article that reminds you of them. These small notes can go a long way and will make world of a difference in the long run.

Social and business networking sites such as LinkedIn are good ways to find old connections and make new ones, as well. In recent months, LinkedIn has seen a huge increase in membership as more and more professionals jump on the site in hopes of building up their networks. Using LinkedIn can help make the challenge of creating and managing your network much easier, so consider getting a LinkedIn account if you don’t have one already (we have a great introductory post on LinkedIn and all of its features here).

More often than not, individuals lose touch of their networks because they don’t feel a “need” to keep in touch or don’t think they have the time. Later down the line, however, these same individuals may find that they need a network for a number of reasons, but haven’t maintained one. Once you’ve lost communication with your network, it can be a challenge to reconnect. This is one reason it is so important to build it up while you are still employed and keep track of it. But what happens if you’ve already lost touch with your network? Is there any way to regain your relationships? How can you rekindle the connections you established before?

If you are past the point of maintaining your network and find yourself needing to reconnect, it is important that your first few messages discuss things that will remind the individuals of you and your previous relationships. If possible, you may want to review old messages you sent to your contacts before you speak with them again. Consider mentioning things like when you last spoke, what you discussed and how you left things off.

Once you decide to send a message to reconnect, it’s best to start off by putting the focus on the other person first. Remember that the point of reconnecting is to reestablish the relationship.  Start off by asking the other person how they are doing and avoid stating what you need outright (for example, if you are looking for a job at their company or need to meet a mutual connection). Once you start building towards your relationship again, then you will be able to mention what you are looking for. Asking for something in this way will prompt a much better response from your connection.

Overall, the best thing you can do is simply make an effort to maintain your network from the very start! You never really know when someone may be the connection you needed, so treat everyone in your network as a valuable player in the success of your career.

Currently, the U.S. unemployment rate is at 9.5% and thousands of job seekers are in search for jobs.  Even if you currently have a job, you may be thinking that now might be the time to start looking again.  I have been interviewing candidates for the past two years for my company and have seen job applicants do the right things and the wrong things.  Here is my best advice on how to ace your next interview:

1. Prepare: Be early, know exactly how to get to the interview and make sure you allow enough time for traffic.  Arrive calm, relaxed and don’t forget to eat beforehand!  My first interview lasted 4 hours because I had to interview with 5 different groups of people.  I had no idea it would take that long and I was famished at the end!
2. Be Confident: Walk into the interview like you will get the job.  Imagine a scale of a 1-10 and walk in feeling like an 8-10. Show enthusiasm and interest about the job and let them know that you want it.  It is a red flag to the interviewer if you don’t seem interested.
3. Ask: Always come prepared with a few questions to ask at the end of an interview.
4. Practice: Do a google search for sample interview questions and prepare answers for all of the questions.  In one of my classes in college, we had to stand up in front of the class and the Professor randomly picked from the list of sample interview questions.  We had to respond to each of the questions in front of the class.  It is amazing how I can now quickly come up with an example for most questions just because I prepared the answers.  You may not get these exact questions but I guarantee that you will be prepared for any question.  Also, before going to the interview, review the job description and know how your experiences match each qualification. Be prepared to give examples!
5. Have a conversation: Know that not everyone who interviews you will be testing your knowledge and skills.  Some people interview employees for the sole purpose of seeing if the person is a team player and if they can see themselves working with the person in the future.  This is why it is important to think of it as having a conversation.  Also, don’t assume that the person with the highest role will be making the decision. Input from everyone may be taken into consideration as to who will get the job.
6. Relax: Ever had to do a panel interview?  Don’t let them intimidate you!  In my industry, we have a lot of stress and pressure placed on us by the client so a panel interview helps us see how the person will be able to communicate to the client under pressure.  If you think panel interviews are terrible, just think about how much faster you will get out of the interview by doing it as a group rather than an interview with each person answering the same questions over and over!
7. Thank: Ask for business cards at the end so that you can send a thank you email.  I am shocked by how few people actually follow through with this because it is so important.

Good luck to you on your next interview!   You will nail it!  What is your best interview advice?

About the author: Classy Career Girl is a consultant at by day and a MBA student by night.  She blogs about her journey through business school while working full time and loves researching and writing about career advice, work-life balance and stress management.  You can read more about journey on her website www.classycareergirl.com

By Phil Rosenberg

Most job seekers leave their recommendations up to chance when careful planning can help you tell the most important parts of your story to a potential employer.

The extent of most candidates’ reference planning stops at asking prior bosses, peers and clients to give a reference. While it’s polite to ask your reference first, it’s just not enough.

Do you know exactly what the reference is going to say to a potential employer? Since this is something you can control, why leave it up to chance?

Why Manage References?

Most candidates leave the content of their references up to chance because they don’t know what their references are saying… placing their faith that it will be something “positive.”

Just because a reference is positive, doesn’t mean it provides the help (or the right type of help) that you may need.

1. ”Positive” references come in many flavors: Will your reference give you just an OK ref, a good ref, or a truly great reference? The difference between these types of “positive” references can be communicated by tone, pacing, enthusiasm, and word choice. Do you know how “positive” of a reference you are being given (may not correlate to the positive reviews you got)?
2. References each tell a part of your story: A “positive” reference may naturally talk about the same aspect of your performance as the rest of your references. On one hand, it’s nice that everyone says the same thing, but it limits the outside corroboration that references provide your personal story. You’re typically better represented if each reference focuses on a different skill that you bring to an employer. Often the references you choose truly want to help, but don’t know what to say that will help you.
3. Reference doesn’t know what’s important to the company: Will your reference choose to talk about what a great team player you were, not realizing you are interviewing for a role where individual contribution is more important than collaboration? Will your well-meaning reference talk about the great job you did as a generalist, when your prospective employer is looking for specific subject matter expertise?

Most candidates leave these types of issues with references up to chance. Since there is so much out of your control in job search, isn’t it in a candidate’s best interest to actively manage the things they can control?

Now that you realize some of the risks of unmanaged references, let’s talk about how to manage your references.

How to manage references:

Managing references can be uncomfortable for many candidates. After all, many of your references are people you used to work for, and who are doing you a favor.

How can you manage your references, without feeling like (or appearing like) you’re telling your former boss what to do?

1. When you ask for the reference: Ask on the phone or in person, not through email. Have a conversation, explain your situation, ask for their advice. Chances are the people you are asking to serve as a reference were at one time mentoring you and taking an active interest in your career. Towards the end of the conversation, after they have agreed to serve as your reference, also ask your reference if they would be so kind as to focus on specific accomplishments or skills you exhibited when you worked for them. This not only serves as a reminder (it may have been a while since you were a direct report), you can also let them know that you have other references covering different areas of your experience.
2. Follow up before each anticipated hiring manager call: When you expect that a specific company will call for a reference, make a call to your reference (an email is acceptable here) reminding them that they agreed to be a reference. Make sure they are available (not out of town), and give them a heads up (so they will know the employer call isn’t a sales call). Take the opportunity here to suggest the reference can help you by fine tuning the message – mention that the company is looking for ways to cut costs, so mentioning some of the process improvement projects that you led and the savings you generated would be a big help.
3. Don’t try to put words into your ref’s mouth: Suggesting topics and areas of hiring manager interest is OK, scripting words for the reference is not. Telling your reference exactly what you want them to say can have unfortunate results – if it comes across as scripted or unnatural to the employer, recruiter, or HR staff, the reference (and therefore you) can lose credibility. Worse, a reference may resent this or may feel it’s unethical, potentially alienating an ally.
4. Make sure you know how they answer the most important question: “If you had a need for someone with X’s skills, would you hire them again?”

By the time an employer or recruiter calls your references, you are being seriously considered for a position, often a finalist… or THE finalist. References that unknowingly change the employer’s perception of you can kill your chances for the job – even if your reference had the best of intentions.

By knowing what your references are likely to say and offering hints of what an employer is seeking can help you guarantee that you’re getting the maximum help from your references.

Do you know exactly what your references are saying about you?

About the author: Phil Rosenberg is President of reCareered, a career coaching service and website.  Phil runs the Career Change Central group, one of Linkedins largest groups for job seekers.  An active blogger about social media and career change, Phil’s articles have been republished by Business Week, The Wall Street Journal, AOL, FastCompany, CIO, ZDnet, The Examiner and the leading job/career/recruiting sites.  Phil can be contacted at phil.reCareered@gmail.com.