Our last post taught you what should be in your resume; this time we focus on the layout of that resume.

In these changing times, your resume has to stand out and fit all manner of medium (meaning it has to look good printed, as well within email and on various websites). So, how do you ensure that yours stands out amongst all others? Take a look at any newspaper for direction. Not only do they have to fit all mediums, they now have to compete with blogs, opinions and keep both readers and advertisers happy on a daily basis.

First thing you should notice on the newspaper is the layout. I can take one quick look and know where to find what I need. Make sure your resume is clean and easy to navigate. It may be fun to create a funky resume, but don’t go too far – if you’re not a graphic designer, you could be asking your reader to work too hard to find your information.

The most important spot on any resume is the top left corner. We read pages, regardless of website or printed piece, from top to bottom and left to right. The top left spot on a newspaper usually includes the company logo and should showcase the most important piece of your resume: your contact information. When I am scanning resumes, I always look at contact info first to see if the person is located in the correct area (more often than not, I want somebody to start immediately, so I can’t consider someone looking to relocate). Don’t use fancy fonts for your name or address (Georgia is always a good choice, easy to read and available on all computers). Again, unless you are showcasing design skills, make reading the resume as simple as possible.
The second most important spot is the rest of the top bar. This should house your objective. Hopefully you know which specific job you are applying for, so you should tailor this one sentence to that job and answer the question, “Why are you the best fit for this job?” If you are posting to a site and not for one particular job, answer that question about your ideal job.

Next, the actual content. When journalists write they use the inverted pyramid, meaning the most important information is at the top with more minor, more detailed information at the bottom. This way, editors and readers can understand the entire story from the first few sentences. Below your objective and contact information, your qualifications are next on the list of importance. Start with your most recent job and work your way backwards. If you are fresh out of college, use any positions you may have had on student government, campus newspaper or within your fraternity. Try to show how this has enhanced your education. Did you win any awards, learn organizational skills, did you have to stick to strict deadlines or come up with fresh ideas? Put this info here.

The next thing I like to put actually steps away from the newspaper layout. Put your additional info next: any volunteer work, community groups, any articles printed. The reason I put it here is habit. It’s habit to expect a newspaper’s contact information in the footnotes and it’s habit to expect education to be at the bottom of a resume. There’s a good chance that a reader will read the top of your resume and then skim to the bottom to see your education.

So, last on the list is your education and any awards or accolades (restate them if you have them in the detail of your previous jobs). Start with the highest level.

Thinking of your resume like a journalist might think of an article or an editor might think of the newspaper puts you in that competitive mindset, which in these tough times you need. To get the job you want, your resume is your lead story – make it easy to read, interesting and intriguing.

Stay tuned, next we will discuss how to Search Engine Optimize your resume.

Regular old resumes appear to be for the birds these days. According to Colorado Tech University, the resume you choose needs to include your social networking savvy as well as your standard experience. Their own infographic walks a resume writer through the necessary steps:

I’ve often heard that interviews are won or lost in the first five minutes. In the last week I have conducted a slew of interviews for an entry-level communications specialist. The position requires excellent communication skills, both written and verbal, organizational skills, a strong “get it done” attitude, and a journalism or public relations background. I can honestly confirm that, while the job may not be given, the job is often lost in the first five minutes.

You already know that you need to arrive on time, dress professionally and give a firm handshake, but did you know that the way you present your resume matters? I recently watched as one candidate spent several minutes looking through a stack of papers for what was a dog-eared copy of her resume and list of references. Note that organizational skills were integral for this job.

Another thing that will lose an interview is showing a lack of confidence, so act confident, even if you’re not.*
How?
Watch your body language. Sit up straight, don’t fidget and maintain eye contact.
Don’t be afraid of silence. This is difficult, but it’s the easiest way to trip someone up; just ask lawyers or journalists!

One that some people may not think about is showing that you take direction well. You may think that you need to prove you can take control, but there is a level of respect that should be adhered to within an interview.  Let the interviewer lead the interview. I once interviewed a graphic designer that brought his laptop to show some of his sites. What transpired next was twenty minutes of him leading me around the Internet. I didn’t want to be rude as he was clearly excited about his work, but it was unnecessary and I felt he lacked focus as a result.

Do your research. I’ll never forget asking a candidate, “What do you know about StormStaff?” and the response was, “Well, I was hoping you could tell me more about StormStaff. What is it that you guys do?”  Clearly the journalism skills haven’t led her to research us! Plus, how passionate could she possibly be if she doesn’t know what we do?

If you need further interview help, download our Interviewing Tips Whitepaper

* When acting confident, don’t act cocky. It’s ok to admit if you haven’t done something that may be expected of you, but are a fast learner and excited to take on new challenges.

At the most basic level, an interview is a conversation to decide if a candidate can be a potential fit within a company, both technically and culturally. Most studies show that 60% of hiring decisions are based on “soft skills” and the perceived notion of “how the fit” would be in the group. This creates a lot of thought provoking considerations, to say the least. Let’s consider this “fit” factor:

- How you dress
- Body language
- How much you’ve prepared
- Smile
- Communication (how questions will be addressed)
- The follow up

Thinking about all the components that go into each of the following can frankly get overwhelming… right? Okay, slow down, don’t start fretting here… let’s think about the biggest, and in my opinion, the most important component: communication!

If we go back to the first part of this post for a minute, we’ll remind ourselves that an interview is basically a conversation. Therefore, how we answer questions and communicate greatly affects the outcome of the interview. So, let’s dig down in the weeds and I’ll give you some helpful tips!

This year has been quite eventful. We’ve seen the economy plummet, then rise some, then fall and then rise some more. We’ve seen friends and colleagues get hired, then get fired, then get re-hired… or something like that. A tumultuous economic and hiring landscape has left everyone crossing their fingers, but one thing is for certain: it’s going to get better in 2011.

It’s also that time of year where many of us start thinking of New Year’s resolutions… maybe the goal is to lose weight, get involved in the community, make amends with an old enemy or be more compassionate. Whatever the list of resolutions includes, the common factor is usually to improve ourselves and part of that improvement includes considering your professional and career goals as well. Do you want to improve or change your career in 2011?

The first step to making career improvements in the New Year is to set aside some time to do research. Basically, find out who is hiring and who is firing. Look at which companies are seeing growth and which companies are downsizing. Knowing this information can be key to finding professional opportunities and change. A great way to get this kind of inside information would be talking to a recruiter. Part of a recruiter’s job is to do research every day. What kind of research? Recruiters need to understand the economic and hiring landscape better than any candidate out there. With the research and knowledge that they attain, they can then provide their candidates with the best opportunities available. Recruiters also work firsthand with clients and know which organizations and industries are the ones hiring and which aren’t. They also know what hiring managers are looking for and what they aren’t looking for. All of this information is like a recruiter’s bread and butter, so why not go to someone who can provide you expert advice on getting yourself on the better career path?

Did you know Americans spend nearly a quarter of their time online frequenting social networking sites and blogs? It is apparent that these sites have streamlined into all parts of life, including the workplace. More and more employers are turning to these sites for help in the hiring process, forever changing the face of the working world.

This whitepaper will address how employers use these sites to obtain a more well-rounded view of job candidates, the effects of social networks on the current workplace, concerns associated with the use of social networking sites for both employers and employees alike and tips on how job candidates can make their online profiles employer-friendly.

For your copy of the whitepaper, click here.

Changing careers can be a tough decision. Sometimes, it isn’t even a decision at all. If you are considering a career change, by choice or because of unemployment, take a moment to stop, sit down and begin to imagine your ideal “Plan B” career. What do you see?

Here are tips that can help you stop feeling trapped by your current situation and start thinking about change:

• Evaluate your current job satisfaction. Think about the content of your work. Also think about where you work and who you work with. Who are the people with whom you’d like to surround yourself? Is your current situation where you want to be? What direction do you want to go in?
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When it comes to networking, going out there and meeting other professionals may play a big part, but it’s actually maintaining and keeping track of those contacts that will be most important thing you can do. Whether you are already employed or looking for a job, you never really know when someone in your network may actually prove to be the next MVP on your career path. That’s why it is so important to keep track of your contacts, even when you don’t need anything and aren’t looking for a new job. How can you keep track of these valuable network connections?

A good way to manage your network and keep in contact is to send periodic messages to each individual on a regular basis. To make this easier, you may want to set a goal of sending a few messages to a small number of individuals each week. These messages can be rather simple – maybe just a “hello, how are you?” or a link to an article that reminds you of them. These small notes can go a long way and will make world of a difference in the long run.

Social and business networking sites such as LinkedIn are good ways to find old connections and make new ones, as well. In recent months, LinkedIn has seen a huge increase in membership as more and more professionals jump on the site in hopes of building up their networks. Using LinkedIn can help make the challenge of creating and managing your network much easier, so consider getting a LinkedIn account if you don’t have one already (we have a great introductory post on LinkedIn and all of its features here).

More often than not, individuals lose touch of their networks because they don’t feel a “need” to keep in touch or don’t think they have the time. Later down the line, however, these same individuals may find that they need a network for a number of reasons, but haven’t maintained one. Once you’ve lost communication with your network, it can be a challenge to reconnect. This is one reason it is so important to build it up while you are still employed and keep track of it. But what happens if you’ve already lost touch with your network? Is there any way to regain your relationships? How can you rekindle the connections you established before?

Currently, the U.S. unemployment rate is at 9.5% and thousands of job seekers are in search for jobs.  Even if you currently have a job, you may be thinking that now might be the time to start looking again.  I have been interviewing candidates for the past two years for my company and have seen job applicants do the right things and the wrong things.  Here is my best advice on how to ace your next interview:

1. Prepare: Be early, know exactly how to get to the interview and make sure you allow enough time for traffic.  Arrive calm, relaxed and don’t forget to eat beforehand!  My first interview lasted 4 hours because I had to interview with 5 different groups of people.  I had no idea it would take that long and I was famished at the end!
2. Be Confident: Walk into the interview like you will get the job.  Imagine a scale of a 1-10 and walk in feeling like an 8-10. Show enthusiasm and interest about the job and let them know that you want it.  It is a red flag to the interviewer if you don’t seem interested.
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By Phil Rosenberg

Most job seekers leave their recommendations up to chance when careful planning can help you tell the most important parts of your story to a potential employer.

The extent of most candidates’ reference planning stops at asking prior bosses, peers and clients to give a reference. While it’s polite to ask your reference first, it’s just not enough.

Do you know exactly what the reference is going to say to a potential employer? Since this is something you can control, why leave it up to chance?

Why Manage References?

Most candidates leave the content of their references up to chance because they don’t know what their references are saying… placing their faith that it will be something “positive.”

Just because a reference is positive, doesn’t mean it provides the help (or the right type of help) that you may need.

1. ”Positive” references come in many flavors: Will your reference give you just an OK ref, a good ref, or a truly great reference? The difference between these types of “positive” references can be communicated by tone, pacing, enthusiasm, and word choice. Do you know how “positive” of a reference you are being given (may not correlate to the positive reviews you got)?
2. References each tell a part of your story: A “positive” reference may naturally talk about the same aspect of your performance as the rest of your references. On one hand, it’s nice that everyone says the same thing, but it limits the outside corroboration that references provide your personal story. You’re typically better represented if each reference focuses on a different skill that you bring to an employer. Often the references you choose truly want to help, but don’t know what to say that will help you.
3. Reference doesn’t know what’s important to the company: Will your reference choose to talk about what a great team player you were, not realizing you are interviewing for a role where individual contribution is more important than collaboration? Will your well-meaning reference talk about the great job you did as a generalist, when your prospective employer is looking for specific subject matter expertise?

Most candidates leave these types of issues with references up to chance. Since there is so much out of your control in job search, isn’t it in a candidate’s best interest to actively manage the things they can control?

Now that you realize some of the risks of unmanaged references, let’s talk about how to manage your references.