Our last post taught you what should be in your resume; this time we focus on the layout of that resume.

In these changing times, your resume has to stand out and fit all manner of medium (meaning it has to look good printed, as well within email and on various websites). So, how do you ensure that yours stands out amongst all others? Take a look at any newspaper for direction. Not only do they have to fit all mediums, they now have to compete with blogs, opinions and keep both readers and advertisers happy on a daily basis.

First thing you should notice on the newspaper is the layout. I can take one quick look and know where to find what I need. Make sure your resume is clean and easy to navigate. It may be fun to create a funky resume, but don’t go too far – if you’re not a graphic designer, you could be asking your reader to work too hard to find your information.

The most important spot on any resume is the top left corner. We read pages, regardless of website or printed piece, from top to bottom and left to right. The top left spot on a newspaper usually includes the company logo and should showcase the most important piece of your resume: your contact information. When I am scanning resumes, I always look at contact info first to see if the person is located in the correct area (more often than not, I want somebody to start immediately, so I can’t consider someone looking to relocate). Don’t use fancy fonts for your name or address (Georgia is always a good choice, easy to read and available on all computers). Again, unless you are showcasing design skills, make reading the resume as simple as possible.
The second most important spot is the rest of the top bar. This should house your objective. Hopefully you know which specific job you are applying for, so you should tailor this one sentence to that job and answer the question, “Why are you the best fit for this job?” If you are posting to a site and not for one particular job, answer that question about your ideal job.

Next, the actual content. When journalists write they use the inverted pyramid, meaning the most important information is at the top with more minor, more detailed information at the bottom. This way, editors and readers can understand the entire story from the first few sentences. Below your objective and contact information, your qualifications are next on the list of importance. Start with your most recent job and work your way backwards. If you are fresh out of college, use any positions you may have had on student government, campus newspaper or within your fraternity. Try to show how this has enhanced your education. Did you win any awards, learn organizational skills, did you have to stick to strict deadlines or come up with fresh ideas? Put this info here.

The next thing I like to put actually steps away from the newspaper layout. Put your additional info next: any volunteer work, community groups, any articles printed. The reason I put it here is habit. It’s habit to expect a newspaper’s contact information in the footnotes and it’s habit to expect education to be at the bottom of a resume. There’s a good chance that a reader will read the top of your resume and then skim to the bottom to see your education.

So, last on the list is your education and any awards or accolades (restate them if you have them in the detail of your previous jobs). Start with the highest level.

Thinking of your resume like a journalist might think of an article or an editor might think of the newspaper puts you in that competitive mindset, which in these tough times you need. To get the job you want, your resume is your lead story – make it easy to read, interesting and intriguing.

Stay tuned, next we will discuss how to Search Engine Optimize your resume.

I’ve often heard that interviews are won or lost in the first five minutes. In the last week I have conducted a slew of interviews for an entry-level communications specialist. The position requires excellent communication skills, both written and verbal, organizational skills, a strong “get it done” attitude, and a journalism or public relations background. I can honestly confirm that, while the job may not be given, the job is often lost in the first five minutes.

You already know that you need to arrive on time, dress professionally and give a firm handshake, but did you know that the way you present your resume matters? I recently watched as one candidate spent several minutes looking through a stack of papers for what was a dog-eared copy of her resume and list of references. Note that organizational skills were integral for this job.

Another thing that will lose an interview is showing a lack of confidence, so act confident, even if you’re not.*
How?
Watch your body language. Sit up straight, don’t fidget and maintain eye contact.
Don’t be afraid of silence. This is difficult, but it’s the easiest way to trip someone up; just ask lawyers or journalists!

One that some people may not think about is showing that you take direction well. You may think that you need to prove you can take control, but there is a level of respect that should be adhered to within an interview.  Let the interviewer lead the interview. I once interviewed a graphic designer that brought his laptop to show some of his sites. What transpired next was twenty minutes of him leading me around the Internet. I didn’t want to be rude as he was clearly excited about his work, but it was unnecessary and I felt he lacked focus as a result.

Do your research. I’ll never forget asking a candidate, “What do you know about StormStaff?” and the response was, “Well, I was hoping you could tell me more about StormStaff. What is it that you guys do?”  Clearly the journalism skills haven’t led her to research us! Plus, how passionate could she possibly be if she doesn’t know what we do?

If you need further interview help, download our Interviewing Tips Whitepaper

* When acting confident, don’t act cocky. It’s ok to admit if you haven’t done something that may be expected of you, but are a fast learner and excited to take on new challenges.

Did you know Americans spend nearly a quarter of their time online frequenting social networking sites and blogs? It is apparent that these sites have streamlined into all parts of life, including the workplace. More and more employers are turning to these sites for help in the hiring process, forever changing the face of the working world.

This whitepaper will address how employers use these sites to obtain a more well-rounded view of job candidates, the effects of social networks on the current workplace, concerns associated with the use of social networking sites for both employers and employees alike and tips on how job candidates can make their online profiles employer-friendly.

For your copy of the whitepaper, click here.

Changing careers can be a tough decision. Sometimes, it isn’t even a decision at all. If you are considering a career change, by choice or because of unemployment, take a moment to stop, sit down and begin to imagine your ideal “Plan B” career. What do you see?

Here are tips that can help you stop feeling trapped by your current situation and start thinking about change:

• Evaluate your current job satisfaction. Think about the content of your work. Also think about where you work and who you work with. Who are the people with whom you’d like to surround yourself? Is your current situation where you want to be? What direction do you want to go in?
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By Andrew C. Abraham

I was always very ambivalent to the advantages of entering into a sales position upon graduation, but I soon realised how these skills are applicable to all aspects of my life. I remember shortly after being promoted to sales manager, I was training a group of newbies on the sales methodology of our company, citing different non-professional life situations where sales acumen was advantageous to succeed – picking up the opposite sex in a bar, meeting your in-laws for the first time, negotiating a pay rise, pitching to investors…the list is endless. Job hunting is no different, and job-seekers can learn many qualities that successful salespeople possess.

1.   Salespeople create value: If you were to ask many people what they believe to be the most important characteristic of a salesperson, they might say “persuasion” or the “gift of the gab” or “persistence”. While these are important, the fundamental ingredient is creating value for the client. A great salesperson creates a perceived value that justifies purchasing their product or service. Job-seekers need to do the same and demonstrate they can add value to a company that outweighs the cost of purchasing their labor. After all, a position is available so the company can solve a problem, not because they want to increase their headcount.

2.   Salespeople focus on benefits, not features: Creating value therefore switches the focus from yourself to the employer. The product that I used to sell was a media monitoring service that helped companies track press mentions online. The software came with some fancy analysis and distribution tools that were useful also. One of my colleagues was a master salesman. He consistently exceeded his monthly targets and appeared in the top ten list of salespeople within the company globally. If you ever listened to him on the phone, you’d understand why so many clients had bought from him. He never focused on the myriad of great features, but rather the benefits that one or two of them would add to the client’s operation. As a job-seeker it’s important you don’t just list your achievements to future employers, but focus on a specialized skill-set that will unequivocally benefit them.

3.   Salespeople handle objections: I don’t recall one sale I ever made where everything ran completely smoothly and the customer didn’t require any convincing whatsoever – “Yes Sir, your product is great, don’t bother about telling me the rest, I’m sold”. If only life was so simple. The truth is that in every sale and every interview, you’ll face objections. The customer is always looking for reasons not to purchase something and the best salespeople overcome these objections resoundingly. Objections should not be viewed as a negative sign though! Oh no, on the contrary, objections are a “buying signal.” It usually means that the customer is considering your offer but needs to be assured before proceeding. Therefore, if your interviewer ever confronts you about your lack of experience, or apparent job hopping, be ready to smash the objection back over the net!

Currently, the U.S. unemployment rate is at 9.5% and thousands of job seekers are in search for jobs.  Even if you currently have a job, you may be thinking that now might be the time to start looking again.  I have been interviewing candidates for the past two years for my company and have seen job applicants do the right things and the wrong things.  Here is my best advice on how to ace your next interview:

1. Prepare: Be early, know exactly how to get to the interview and make sure you allow enough time for traffic.  Arrive calm, relaxed and don’t forget to eat beforehand!  My first interview lasted 4 hours because I had to interview with 5 different groups of people.  I had no idea it would take that long and I was famished at the end!
2. Be Confident: Walk into the interview like you will get the job.  Imagine a scale of a 1-10 and walk in feeling like an 8-10. Show enthusiasm and interest about the job and let them know that you want it.  It is a red flag to the interviewer if you don’t seem interested.
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By Phil Rosenberg

Most job seekers leave their recommendations up to chance when careful planning can help you tell the most important parts of your story to a potential employer.

The extent of most candidates’ reference planning stops at asking prior bosses, peers and clients to give a reference. While it’s polite to ask your reference first, it’s just not enough.

Do you know exactly what the reference is going to say to a potential employer? Since this is something you can control, why leave it up to chance?

Why Manage References?

Most candidates leave the content of their references up to chance because they don’t know what their references are saying… placing their faith that it will be something “positive.”

Just because a reference is positive, doesn’t mean it provides the help (or the right type of help) that you may need.

1. ”Positive” references come in many flavors: Will your reference give you just an OK ref, a good ref, or a truly great reference? The difference between these types of “positive” references can be communicated by tone, pacing, enthusiasm, and word choice. Do you know how “positive” of a reference you are being given (may not correlate to the positive reviews you got)?
2. References each tell a part of your story: A “positive” reference may naturally talk about the same aspect of your performance as the rest of your references. On one hand, it’s nice that everyone says the same thing, but it limits the outside corroboration that references provide your personal story. You’re typically better represented if each reference focuses on a different skill that you bring to an employer. Often the references you choose truly want to help, but don’t know what to say that will help you.
3. Reference doesn’t know what’s important to the company: Will your reference choose to talk about what a great team player you were, not realizing you are interviewing for a role where individual contribution is more important than collaboration? Will your well-meaning reference talk about the great job you did as a generalist, when your prospective employer is looking for specific subject matter expertise?

Most candidates leave these types of issues with references up to chance. Since there is so much out of your control in job search, isn’t it in a candidate’s best interest to actively manage the things they can control?

Now that you realize some of the risks of unmanaged references, let’s talk about how to manage your references.

Every day, millions of Americans feel unhappy and stuck in their present job situation. Are you one of these individuals? It may feel overwhelming at first, but keep your hopes up – there are other job opportunities available for you out there! If you put in the right efforts for your job search, you’ll find the right job. After all, both you AND your employer deserve to be happy! So what can you do to get a start on your new job hunt?

Here are some tips to help you get out of your rut and help you find a job that you really want:

1. Keep your current job and your job search 100% separate of each other. Your current employer is still paying you, so do not look for work while you’re at work. This may sound obvious to some of you, but you’d be surprised how many people spend their time in the office job searching. Instead, use your own time, such as breaks, lunch hours or time at home, to do anything related to your job search. Along those same lines, do not discuss your job search with co-workers. Use your personal e-mail when sending out resumes and applications and if you receive any job search related phone calls while you’re at work, take them away from the office to avoid someone overhearing you.

2. Build up a network. Networking is important when finding a new job. Where can you start? Consider joining professional organizations, attending luncheons or community meetings. You may also want to consider joining professional networking sites like LinkedIn.com, which can provide easy opportunities to network with other professionals in your industry. Be careful what you post online, though. If you’re connected to your co-workers, it’s best to refrain from posting any negative comments about your current job situation or commenting about your job search at all.

Ah, summer, what power you have to make us suffer and like it.”

–Russell Baker, American journalist and humorist

Monday marked the official start of the summer and while most of us may be concerned with losing a few extra pounds around our midsection or toning up our pecks before hitting the shores this season, this might not be the only shaping up that needs to happen.

This summer, treat your resume like you do your bathing suit bod and you will find much more ease with your job search! You may want to evaluate your current situation and determine the best strategy to boost your chances of getting a call back. Depending on where you stand, you may find yourself bulking up, slimming down or simply just toning up your resume a bit over the summer:

Need to bulk up: Is your resume looking a little bare? Need to beef it up? If you need to add to your resume, you may want to consider doing some volunteer work at local charities, alumni associations, community groups, professional interest groups, etc.

With the onset of the 2010 World Cup quickly approaching, many of us will find ourselves glued to the TV as we watch and cheer on our favorite soccer teams from around the globe. Players will bring fierce competition to the pitch as they strive to beat out international opponents for the coveted gold cup.

In many ways, the job seeking process can be compared to our favorite World Cup soccer teams. In the job hunt, the job seeker can take on the positions of various players as each represents a different stage of the process.  Let’s take a moment to go through the different team positions and how they represent the levels of your job search, and what you should be doing at each stage you follow through:

Step 1 of the job hunt: You are the Goalkeeper

As a goalkeeper, you’re somewhat safe in home territory. Being in this position can be helpful at the beginning of your job search, because you’re at a point where you can step back and assess the current situation right in front of your eyes. This is the best spot to be in when you’re doing research and working on your hiring materials, such as writing your cover letter, updating your resume or filling out an application. It is also a good time to consider devising a strategy or some tactics to make the most of your job search.