19 Aug
8 Habits Job-seekers Can Learn from Great Salespeople
Posted in advice, career, job hunt, tips & tricks on 19.08.10
By Andrew C. Abraham
I was always very ambivalent to the advantages of entering into a sales position upon graduation, but I soon realised how these skills are applicable to all aspects of my life. I remember shortly after being promoted to sales manager, I was training a group of newbies on the sales methodology of our company, citing different non-professional life situations where sales acumen was advantageous to succeed – picking up the opposite sex in a bar, meeting your in-laws for the first time, negotiating a pay rise, pitching to investors…the list is endless. Job hunting is no different, and job-seekers can learn many qualities that successful salespeople possess.
1. Salespeople create value: If you were to ask many people what they believe to be the most important characteristic of a salesperson, they might say “persuasion” or the “gift of the gab” or “persistence”. While these are important, the fundamental ingredient is creating value for the client. A great salesperson creates a perceived value that justifies purchasing their product or service. Job-seekers need to do the same and demonstrate they can add value to a company that outweighs the cost of purchasing their labor. After all, a position is available so the company can solve a problem, not because they want to increase their headcount.
2. Salespeople focus on benefits, not features: Creating value therefore switches the focus from yourself to the employer. The product that I used to sell was a media monitoring service that helped companies track press mentions online. The software came with some fancy analysis and distribution tools that were useful also. One of my colleagues was a master salesman. He consistently exceeded his monthly targets and appeared in the top ten list of salespeople within the company globally. If you ever listened to him on the phone, you’d understand why so many clients had bought from him. He never focused on the myriad of great features, but rather the benefits that one or two of them would add to the client’s operation. As a job-seeker it’s important you don’t just list your achievements to future employers, but focus on a specialized skill-set that will unequivocally benefit them.
3. Salespeople handle objections: I don’t recall one sale I ever made where everything ran completely smoothly and the customer didn’t require any convincing whatsoever – “Yes Sir, your product is great, don’t bother about telling me the rest, I’m sold”. If only life was so simple. The truth is that in every sale and every interview, you’ll face objections. The customer is always looking for reasons not to purchase something and the best salespeople overcome these objections resoundingly. Objections should not be viewed as a negative sign though! Oh no, on the contrary, objections are a “buying signal.” It usually means that the customer is considering your offer but needs to be assured before proceeding. Therefore, if your interviewer ever confronts you about your lack of experience, or apparent job hopping, be ready to smash the objection back over the net!












