Our last post taught you what should be in your resume; this time we focus on the layout of that resume.

In these changing times, your resume has to stand out and fit all manner of medium (meaning it has to look good printed, as well within email and on various websites). So, how do you ensure that yours stands out amongst all others? Take a look at any newspaper for direction. Not only do they have to fit all mediums, they now have to compete with blogs, opinions and keep both readers and advertisers happy on a daily basis.

First thing you should notice on the newspaper is the layout. I can take one quick look and know where to find what I need. Make sure your resume is clean and easy to navigate. It may be fun to create a funky resume, but don’t go too far – if you’re not a graphic designer, you could be asking your reader to work too hard to find your information.

The most important spot on any resume is the top left corner. We read pages, regardless of website or printed piece, from top to bottom and left to right. The top left spot on a newspaper usually includes the company logo and should showcase the most important piece of your resume: your contact information. When I am scanning resumes, I always look at contact info first to see if the person is located in the correct area (more often than not, I want somebody to start immediately, so I can’t consider someone looking to relocate). Don’t use fancy fonts for your name or address (Georgia is always a good choice, easy to read and available on all computers). Again, unless you are showcasing design skills, make reading the resume as simple as possible.
The second most important spot is the rest of the top bar. This should house your objective. Hopefully you know which specific job you are applying for, so you should tailor this one sentence to that job and answer the question, “Why are you the best fit for this job?” If you are posting to a site and not for one particular job, answer that question about your ideal job.

Next, the actual content. When journalists write they use the inverted pyramid, meaning the most important information is at the top with more minor, more detailed information at the bottom. This way, editors and readers can understand the entire story from the first few sentences. Below your objective and contact information, your qualifications are next on the list of importance. Start with your most recent job and work your way backwards. If you are fresh out of college, use any positions you may have had on student government, campus newspaper or within your fraternity. Try to show how this has enhanced your education. Did you win any awards, learn organizational skills, did you have to stick to strict deadlines or come up with fresh ideas? Put this info here.

The next thing I like to put actually steps away from the newspaper layout. Put your additional info next: any volunteer work, community groups, any articles printed. The reason I put it here is habit. It’s habit to expect a newspaper’s contact information in the footnotes and it’s habit to expect education to be at the bottom of a resume. There’s a good chance that a reader will read the top of your resume and then skim to the bottom to see your education.

So, last on the list is your education and any awards or accolades (restate them if you have them in the detail of your previous jobs). Start with the highest level.

Thinking of your resume like a journalist might think of an article or an editor might think of the newspaper puts you in that competitive mindset, which in these tough times you need. To get the job you want, your resume is your lead story – make it easy to read, interesting and intriguing.

Stay tuned, next we will discuss how to Search Engine Optimize your resume.

Cover letters can be a great way to get your foot in the door at a company that you want to work for.  A cover letter is usually sent in the body of your email with an attached resume when applying for a job.  They tend to be of great importance in this stage of your job search because it highlights your qualifications, skills, and why you would be an asset for the company.  Career Columnist Eve Tahmincioglu, says that cover letters are even more important for social media and tech job seekers. “Today companies want tech employees who are critical thinkers, well-rounded and do more than just tech speak, these things are hard to convey in a résumé.” 

Hiring managers prefer a customized cover letter for a position, because it shows that you are actually applying for thatposition.  Often, job seekers blindly send their resumes out , so taking the time to write a cover letter specific to the job you are applying for shows that you are truly interested in that position!  Also, a lot of times, the first person to see your application is a human resources manager, who may not know much about the computer programs and technical projects on your résumé.  The cover letter can be an opportunity to draw them in with a personal touch.

Cover letters are more important now than ever before because of all the social media platforms out there.  A study shows that 45% of employers are screening social media profiles, and another 11% plan to do the same in the near future.  According to this study, roughly 35% of candidates have not been hired due to content found on their social networking sites.  Due to these statistics, many career experts think sending a cover letter is a crucial step in landing a job these days. 

Mark O’Connor, staffing manager at oil company Tesoro, says he doesn’t read much into cover letters, particularly for tech jobs — but adds that it doesn’t mean applicants shouldn’t bother to send them. “They should be short functional summaries of their relevant experience,” he says.  O’Connor’s team of recruiters focuses on developing relationships with candidates via social networks.  From there, they’re more concerned about the details that lie within the résumé and try to learn more about their past experience.

Here are a few cover letter tips:

• Make sure it’s brief and to the point
• Tell all about your accomplishments
• Be creative and don’t just summarize your resume
• Your letter should serve as an introduction to your resume

In my opinion for all you job seekers, whether you are looking to get a job doing Social Media, IT, or in any other industry, it is important to set yourself apart from everyone else.  Although it’s not necessary to send a cover letter, I do think that is important that you sell yourself by sending a cover letter and tailor it to the specific job you are applying for.  A cover letter is still valuable and can help you by setting you apart from everyone else trying to get an interview for the same position.  Make sure you take the time to research writing a cover letter and do it the right way! 

 If you are interested in career opportunities, make sure to check out our website.

Sources:  http://mashable.com/2011/02/05/cover-letter-tech-jobs/#

                  http://mashable.com/2009/01/05/job-search-secrets/#

This year has been quite eventful. We’ve seen the economy plummet, then rise some, then fall and then rise some more. We’ve seen friends and colleagues get hired, then get fired, then get re-hired… or something like that. A tumultuous economic and hiring landscape has left everyone crossing their fingers, but one thing is for certain: it’s going to get better in 2011.

It’s also that time of year where many of us start thinking of New Year’s resolutions… maybe the goal is to lose weight, get involved in the community, make amends with an old enemy or be more compassionate. Whatever the list of resolutions includes, the common factor is usually to improve ourselves and part of that improvement includes considering your professional and career goals as well. Do you want to improve or change your career in 2011?

The first step to making career improvements in the New Year is to set aside some time to do research. Basically, find out who is hiring and who is firing. Look at which companies are seeing growth and which companies are downsizing. Knowing this information can be key to finding professional opportunities and change. A great way to get this kind of inside information would be talking to a recruiter. Part of a recruiter’s job is to do research every day. What kind of research? Recruiters need to understand the economic and hiring landscape better than any candidate out there. With the research and knowledge that they attain, they can then provide their candidates with the best opportunities available. Recruiters also work firsthand with clients and know which organizations and industries are the ones hiring and which aren’t. They also know what hiring managers are looking for and what they aren’t looking for. All of this information is like a recruiter’s bread and butter, so why not go to someone who can provide you expert advice on getting yourself on the better career path?

Did you know Americans spend nearly a quarter of their time online frequenting social networking sites and blogs? It is apparent that these sites have streamlined into all parts of life, including the workplace. More and more employers are turning to these sites for help in the hiring process, forever changing the face of the working world.

This whitepaper will address how employers use these sites to obtain a more well-rounded view of job candidates, the effects of social networks on the current workplace, concerns associated with the use of social networking sites for both employers and employees alike and tips on how job candidates can make their online profiles employer-friendly.

For your copy of the whitepaper, click here.

Ah, summer, what power you have to make us suffer and like it.”

–Russell Baker, American journalist and humorist

Monday marked the official start of the summer and while most of us may be concerned with losing a few extra pounds around our midsection or toning up our pecks before hitting the shores this season, this might not be the only shaping up that needs to happen.

This summer, treat your resume like you do your bathing suit bod and you will find much more ease with your job search! You may want to evaluate your current situation and determine the best strategy to boost your chances of getting a call back. Depending on where you stand, you may find yourself bulking up, slimming down or simply just toning up your resume a bit over the summer:

Need to bulk up: Is your resume looking a little bare? Need to beef it up? If you need to add to your resume, you may want to consider doing some volunteer work at local charities, alumni associations, community groups, professional interest groups, etc.

With the onset of the 2010 World Cup quickly approaching, many of us will find ourselves glued to the TV as we watch and cheer on our favorite soccer teams from around the globe. Players will bring fierce competition to the pitch as they strive to beat out international opponents for the coveted gold cup.

In many ways, the job seeking process can be compared to our favorite World Cup soccer teams. In the job hunt, the job seeker can take on the positions of various players as each represents a different stage of the process.  Let’s take a moment to go through the different team positions and how they represent the levels of your job search, and what you should be doing at each stage you follow through:

Step 1 of the job hunt: You are the Goalkeeper

As a goalkeeper, you’re somewhat safe in home territory. Being in this position can be helpful at the beginning of your job search, because you’re at a point where you can step back and assess the current situation right in front of your eyes. This is the best spot to be in when you’re doing research and working on your hiring materials, such as writing your cover letter, updating your resume or filling out an application. It is also a good time to consider devising a strategy or some tactics to make the most of your job search.

Age is nothing but another number in the job seeking game!

It seems older job seekers are in limbo during the current economic and hiring landscape. Recent reports from the U.S. Labor Department earlier this month show that unemployment rates are lower for older workers than other age groups. However, that being said, the same report shows that it actually takes these individuals longer to find a new job than any other age group. What does it all mean for the older job seeker in today’s employment landscape?

Older, mature professionals are now job seekers for a number of reasons. Some older job seekers may get discouraged and lose confidence because of their age. However, if you are an older job seeker, stay positive! In today’s evolving job market, not only have the types of jobs out there changed, but so have the individuals who make up the current workforce. Remember that as seasoned professionals, older job seekers are great resources for any company, filled with loads of information and experience!

There are several steps an older job seeker can take to make the most of their job search. First and foremost, take a career inventory. Make a list of all the positions previously held. What tasks were completed? What accomplishments were made? One of the biggest obstacles for older workers is that they may be overqualified for jobs they’re applying to, so try to narrow down experience to what’s really important. Completing this exercise will help get your job search in gear by identifying potential opportunities and serving as a reminder of accomplishments achieved over the years.

I’ll admit it: I’m probably somewhere in the running to becoming LinkedIn’s #1 Fan. I’ve even been known to call LinkedIn “my new best friend” from time to time. Why? In the professional world, LinkedIn can open up a wide range of opportunities. Whether you want to make new connections or just get your name out there, LinkedIn seems to be the best place to do it.

Let me start by saying that there are over 65 MILLION people on LinkedIn. That number includes job seekers, recruiters, hiring managers, executives and regular ol’ joe schmoe’s like me and you. There are tons, and tons, AND TONS of amazing professional opportunities and resources available on LinkedIn.

So, I’ve written this blog post and I dedicate it to all of you out there who may not know, or understand, the power behind a LinkedIn account in your job search. Whether you’re new to the site or a self-proclaimed LinkedIn aficionado, this post is for you.

The first half of 2010 has certainly presented a challenging market for job seekers. Recruiters and hiring managers continue to receive hundreds of resumes every day from a large number of qualified and talented individuals applying to a very limited number of openings.  At a time like this, you really need to make yourself stand out if you even want to get noticed. Companies may not be hiring in mass amounts, but they are certainly open to looking for the talent out there. So how can you differentiate yourself among the other candidates? Let your talent shine! Being able to showcase your skills can be extremely important to today’s job seeker. If you’re good at something and you really want the job – push that modesty to the wayside and let your talent be known!

According to a Q2 Job Forecast released by CareerBuilder, more than a quarter of companies surveyed reported they are considering the option of replacing lower-performing employees for top talent. According to the report, more than one quarter (28 percent) of companies said they plan to replace lower-performing employees with higher-performers in the second quarter. This means that candidates who can really show their worth will stick around, but those who can’t cut it may fall on the chopping block. If you think you can fill in those open gaps and spaces as they gradually open up, go for it and do it confidently. That means you need to describe those things about yourself that will showcase your talents, skills and determination. Tailor your application materials to highlight your relevant skills for each opportunity, based on the job description. Employers want to understand why you are the best fit for a particular position, so be ready to provide reasons.

Looking for a job can be tiresome and is pretty much a job within itself! Between applying to jobs, networking and getting on the radar of hiring managers – all while still trying to maintain your personal life – it can be overwhelming. What happens when you’re feeling low on energy? What can you do to boost it up? Here are some tips we’ve gathered to help you bring up your energy any time you’re feeling a little sluggish:

Change your diet. Eat snacks containing protein and a complex carbohydrate. You may look to candy bars or sodas for a sugar boost but those will only provide you with a temporary fix. Sugary foods will take you on a roller coast, making you feel good at the beginning, but sluggish later. Make sure to stay hydrated by drinking plenty of water.

Take breaks. If you take short breaks every now and then, it can actually help you overcome fatigue and get more done in the day. If you take one break of five to ten minutes (or even less), it’ll keep your energy up. Studies have shown that schedules allowing brief, frequent breaks are best in terms of fighting fatigue and increasing productivity.